All throughout the 80s and 90s, one thing was clear - there was a battle on, and that battle raged between 7Up and Sprite.

They call it Ice Wars — sanctioned hockey fights featuring former MMA fighters, boxers, and pro hockey players, which aren’t ...

How Coca-Cola conquered the South and crushed the competition. Coca-Cola, born in an Atlanta pharmacy in 1886, has become one of the most recognized brands on the globe ...

Starbucks is dipping its toes in the increasingly growing appetite for protein, with a new topping for its coffee drinks.

However, the competition heated up into the great ‘Cola Wars’ of the 1980s where Pepsi, forever the second fiddle, gave the Atlanta soft drink maker a run for its money. Coca-Cola tended to ...

The Cola wars are the long-time rivalry between soft drink producers Coca-Cola Company and Pepsi-Cola Company, who have engaged in mutually-targeted marketing campaigns for the direct competition ...

Its acquisition of co-presenting rights for the IPL 2025 signals a major escalation in cola wars, highlights Abneesh Roy, Executive Director at Nuvama Institutional Equities, in his stock analysis.

The cola wars used to be fought with slogans, celebrity endorsements and Super Bowl spots. Now they’re being redrawn by something far less fizzy: tariffs. Ja San Miguel/Unsplash / Ja San Miguel ...

Trump's tariffs have created a new factor in the long-standing cola wars. Pepsi and Coca Cola have been rivals since the 1960's, and while the battle came close in the 1980's Coke has been the ...

Dabur India management had last month in an investor call, said that the company will focus on offering more value for money to reduce the “relative price differential” with the cola drinks.

But experts note that the key factor that has set off the Cola wars again has been the revival of Campa Cola, a homegrown brand from the 1970s, that was revived two years ago by Reliance Industries.

Pemberton combined the new soda craze with a sugary tonic infused with coca leaf (the South American plant from which cocaine is derived) and kola nut (a caffeinated African nut) to create a ...