Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

With the S&P 500 officially in correction territory and mounting fears that tariffs and trade wars will lead to a nasty economic downturn, it’s not too difficult to envision the 10% drawdown turning ...

Long-threatened tariffs from U.S. President Donald Trump have plunged the country into a trade war abroad — all while on-again, off-again new levies continue to escalate ...

Manish Bandlish, Managing Director of Mother Dairy, on the brand’s ICC Champions Trophy 2025 campaign that positions milk as the ‘ultimate beverage’ ...

Plus, the Prahran yakitori pop-up that took off on Rednote, two Everleigh alumni are opening a new bar, and Daniel Ricciardo ...

Coca-Cola and PepsiCo are striving to maintain their market positions while expanding their reach in India as Reliance ...

Local versions of the American soft drink are popping up around the country – and they’ve got all the right ingredients to go mainstream. There’s just one Big Red Problem.

A case study reveals that a little banter on Twitter, now known as X, between rival fast-food brands led to a 426 percent increase in online searches and a 54 percent increase in offline sales for the ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged ...

Understanding the Soft Drinks Industry Soft drinks belong to the non-alcoholic beverage industry. This industry produces carbonated ... reports that Sony Pictures won a hot bidding war for "Cola Wars, ...