Varsity Spirit is launching the first pro cheer league with paid spots, events in major cities, and a new stage for athletes ...

Meet the inclusive Sacramento cheer team making noise for LGBTQ+ Pride.

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, ...

Dallas Cowboys Cheerleaders' took Netflix by storm when it premiered on June 20, 2024. Here, a romance-related check-in with ...

Who owns the tailgate? Which fans live for the gameday chaos? We ranked all 16 SEC fan bases by loyalty, tradition, and downright delusion.

The Pro Cheer League will try to tap into that fan base by competing the same night of other events starting in January in ...