Columbia Sportswear claims Columbia University breached a deal the entities made in 2023 establishing how the word “Columbia” ...

The University of South Carolina and South Carolina’s Blanchard Machinery are proud to announce a strategic partnership ...

The Portland-based retailer alleges that the university intentionally violated an agreement they made in 2023 on how the school could display its name on apparel.

South Carolina announced a 5-year partnership with Blanchard Machinery, which includes first-ever corporate on-field logos at ...

The partnership marks the first time an on-field logo will be featured at Williams-Brice Stadium. COLUMBIA, S.C. — The ...

Columbia Sportswear filed a lawsuit against Columbia University in the U.S. District Court for Oregon today, July 28, ...

Lipscomb Academy's Cam Blivens is a multi-sport star who returns at WR to lead the Mustangs through the 2025 Tennessee high school football season.

Columbia Sportswear says the university violated a contract between the two regarding the use of the name Columbia on shirts, sweatshirts and hats.

USC will hold a press conference on Monday afternoon alongside Blanchard Machinery at the stadium. The school says the conference is to announce what it’s calling a “transformative collaboration will ...

The Gamecocks are stepping further into the new world of college football by putting two Blanchard machinery logos on the ...

Columbia University on Tuesday announced it will redefine antisemitism and implement several other policy changes in response to the Trump ...

South Carolina has agreed to place on-field advertisements inside Williams-Brice Stadium this fall, the program announced.