Heck, even big generalizations. So when they’re asked to change a light bulb, they might sniff: Big deal. ComEd is offering customers a $2 discount on energy-efficient, compact fluorescent bulbs.

The cornerstone of ComEd’s plan: Electric consumers must use more efficient light bulbs and appliances. “The light bulb is big,” said Anne Pramaggiore, a ComEd executive vice president. “Lighting is ...

"The light bulb's consuming about 97 watts creating a ... can do," says George Malek who is Director of Energy Efficiency at Comed. Last September Malcolm Crawford replaced 80 incandescents ...

The cornerstone of ComEd’s plan: Electric consumers must use more efficient light bulbs and appliances. “The light bulb is big,” said Anne Pramaggiore, a ComEd executive vice president.