Shark's first face mask has proven its way into my daily skincare routine after nailing most everything it claims to do.

A writer attempts the TikTok-viral "contrast theory," where you do your makeup based on the difference between the tone of ...

Even if your skincare is on point and you have been blessed with great genes, zits happen. And they often pop up at the worst ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

To identify the absolute best root touch-ups specifically for mature women, we consulted with top celebrity hairstylists who ...

Tarte's Maracuja Creaseless Concealer feels like an eye ... reducing the appearance of fine lines. Apply this stick bronzer to the cheekbones, forehead and jawline for a chiseled appearance.

I wasn't the girl to steal her mom's lipstick growing up or to use my babysitting money on a haul of drugstore ... Just like in Lambert's video, I was painting my concealer on. I thought the more I ...

Use concealer only where necessary—under the ... and for a heart-shaped face, contour the wide forehead. Cleanse, cleanse, cleanse. Double cleanse to melt make up—first with an oil cleanser ...

I wasn't the girl to steal her mom's lipstick growing up or to use my babysitting money on ... Just like in Lambert's video, I was painting my concealer on. I thought the more I used it, the ...

Rather than applying concealer directly to the deep crease ... is bigger and easier to use on the cheeks and forehead. Eyeshadow trends in the 90s favoured a bolder, smokier look – achieve ...

Charlotte Tilbury is giving us major 90s nostalgia with the launch of her new Super Nudes collection - and it's perfect for achieving dramatic eyes, a soft glow and nude lips. As a beauty writer, I ...

When we felt too old to play with Groovy Girls, my sister and I turned to Polly Pocket mini-dolls. We had a huge bin full of their squishy, color-blocked outfits, so I was thrilled to see Lisa Says ...