Use a beauty blender correctly for a flawless look. Wet and squeeze it, use the rounded side for foundation, and the tip for ...

A good primer can blur the appearance of pores, fine lines and wrinkles, and make your makeup look flawlessly smooth. We ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

An honest review of Glow Recipe’s New Watermelon Glow Niacinamide Dewy Flush, a natural-looking tint that gives you radiant, ...

Justin Bieber and Hailey Bieber are rumored to be facing a $300 million divorce. Despite rumors, they were recently seen on a ...

How to slim your face using one product. Contouring is a technique that allows you to transform your face shape using makeup ...

Underpainting has a long history in drag makeup, where it's used to soften hyper-defined contour. But it made its way mainstream via TikTok, where creators use underpainting to achieve a more lived-in ...

In an advertisement for e.l.f. Cosmetics, Jennifer Coolidge sat in front of a vanity packed with beauty products, wearing a ...

Kiehl's Avocado Eye Treatment is a real skincare staple for many fans, who claim it's the best eye cream they have tried ...

Promising to be a sweat- and transfer-proof formula that delivers a naturally glowy and flawless coverage, it admittedly has ...

It was a foundation that seemingly perfected the skin in one stroke of a sponge, by a little-known South Korean brand called ...