Investopedia / Michela Buttignol A brand extension is when a company uses one of its established brand names on a new product or new product category. It's sometimes known as brand stretching.

I write about brands and brand extension strategies ... they remain very Relevant to consumers. That’s a conclusion that we can see illustrated in consumer behavior all around us.

A brand extension occurs when a company uses its established brand to introduce a new product category, leveraging its reputation and customer base to a new market, with great potential to go right.

Brand extensions, like Jeep’s strollers, Maxim’s hair color, or Apple’s iTunes are lucrative ways that a brand can increase its revenue and customer base-or confuse and alienate them.

In 2002, RAW and SmackDown were given individual rosters. This brand extension happened for two reasons (both linked to WCW). Firstly, following the purchase of WCW, many wrestlers became free agents.

This isn't just the announcement of a new TV slot for a WWE show though, oh no. With the news also comes confirmation that the brand extension and split will return, and RAW and SmackDown will ...

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products ...