The New Orleans Saints and Gray Media announced that a five-year extension of their broadcast partnership, reaffirming Gray ...

Investopedia / Michela Buttignol A brand extension is when a company uses one of its established brand names on a new product or new product category. It's sometimes known as brand stretching.

A brand extension occurs when a company uses its established brand to introduce a new product category, leveraging its reputation and customer base to a new market, with great potential to go right.

Brand extensions, like Jeep’s strollers, Maxim’s hair color, or Apple’s iTunes are lucrative ways that a brand can increase its revenue and customer base-or confuse and alienate them.

Brand Extension is a wonderful way to achieve business growth by exploiting the untapped equity of a brand to enter new product categories. A well-executed brand extension strategy can lead to ...

In 2002, RAW and SmackDown were given individual rosters. This brand extension happened for two reasons (both linked to WCW). Firstly, following the purchase of WCW, many wrestlers became free agents.

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products ...