Renault has used a diamond-shaped logo since 1925, and though it’s gone through eight redesigns in the following 100 years, it has remained instantly recognizable.

It seemed like you couldn’t go anywhere without seeing the shiny ball with the blue and red NBA 75 diamond logo. ... So, once we saw the logo, we thought it would be cool to put it on a ball.

De Beers lied to us. A diamond is not forever. Jay-Z has been throwing around that diamond hand signal for a few years now and using it as the logo for his music company, but a Costa Mesa surf ...