That hobby became the launchpad for her tween clothing line, Theme ... depending on the girl’s comfort level—and what her parents allow. Many of the dresses are either smocked in the back ...

Promise. Let's all just agree on this—thinking of something cool and fun and trendy (or whatever) to buy for a tween girl is intimidating. Between their ~attitudes~ and their, uh, scarily up-to ...

Tween girls love stuff. And not just run-of-the-mill stuff, but fun and trendy goods that are cute and cool and jazzy ... more into things like the latest fashion trends, self-care products ...

Pre-teen fashion, in its prime ... “It's wanting to belong and be positioned as cool. It's fed to tweens. I think also now, with the rise of these ‘cores,’ they are not just pressured ...

As an aunt of two nieces and a dialed-in millennial editor, it’s part of my job to familiarize myself with the hottest in fashion and ... “While a tween or teen doesn’t necessarily need ...

That hobby became the launchpad for her tween clothing line ... We make dresses that are cool and fit.” What do tween girls want? Not necessarily what the big brands are selling.