The new paper is one of the few empirical studies that examines what exactly makes people “cool,” said Jonah Berger, an ...

What makes someone 'cool'? New study reveals the key to being 'fresh' - A five-year worldwide study reveals common traits ...

Scientists define six traits that make a person ‘cool’ – and they transcend borders - Findings may help better understand ...

5."Trying to think of a positive one. With our growing older population, the emphasis on curing Alzheimer’s will be bumped ...