The Mr. Cooper logo is seen in the background of a silhouetted person holding a mobile phone. The company says it shut down its systems to contain the incident and to protect customer information.

Prior to finalizing the logo for my company, Hitched, we went through a binder of ideas before we settled on our current design. I want to share five things to consider when crafting your logo.

“Cooper’s a quirky institution ... The result is an animated logo that begins with a typographic reference point and, using layers of primary, transparent color, morphs into an abstract ...