I think more than most industries, carmaker logos and badges tend to have a lot of longevity, and changing or updating a logo ...

There have also been suggestions that a new name may help improve BOPA’s image and help remove reminders of its flawed performance under Sawyer and its many event cancellations during the height of ...

Product resellers must decide what mix of brand name products and generic goods to provide. Consumers generally buy off-brands for price benefits. They buy brand names for a variety of reasons.