Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum framework.

A new Epsilon report reveals travel’s AI strategy lags despite high interest. Learn how marketers can overcome barriers and ...

Brand partnerships can be a great way to enhance how customers engage with loyalty programs, however, these partnerships ...

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting ...

The ISG Buyers Guides™ for Customer Experience Management are the distillation of a year of market and product research efforts. The research is not sponsored nor influenced by software providers and ...

See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and ...

Customer journey maps have emerged as a strategic tool to better model ... it’s difficult to identify relevant user groups and create accurate scenarios for them. “Another challenge is in building the ...

Distinct buyer journey stages represent the customer’s mindset and decision-making process. An effective way to utilize sales software like a CRM system is to map out this process to create ...

To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps customers take when interacting with the brand ...

Above ground, there is a series of customer actions, or what someone is actually ... Even better, the process of creating a journey map can help government leaders understand how a complex process — ...