Are your marketing campaigns falling short of expectations? A well-crafted marketing brief template might be the solution ...

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE ...

I’ve quizzed a number of film industry professionals on various topics. I went back through the conversations to pick out all ...

Highs and lows characterized much of marketing in 2024 ... meant to build on the initial campaign’s momentum and give consumers “more of what they wanted,” Bottomley said. “To capture the cultural ...

Digital marketing encompasses a wide range of channels and tactics, but some examples include posting or advertising on social media, creating an email campaign, or optimizing a blog post for SEO.

Similarly, Spotify's AI-driven ‘Wrapped’ campaign analyses user data to create ... example, where AI suggests design elements based on trend data, but human designers make the final creative decisions ...

Firefly was used, for example, to create 200 visual assets for IBM’s “Let’s Create” marketing campaign last year that involved rendering an image of a question mark in a variety of ...

For example ... should illustrate how your campaigns create solid, measurable business results that can change the trajectory of the business. As influencer marketing continues to become more ...

One effective approach is to create ... your campaigns with industry-leading examples, examining factors like skimmability and visuals. Automate it to save yourself the time and effort Marketing ...

In an innovation keynote at Adobe Summit in Las Vegas, Karen Hopkins, Global CMO at EY, explained how her marketing team is using the technology giant’s services to bring data sources together, to ...