Email marketing campaign types As you set out to create an email marketing campaign, here are the eight main types you might consider. Email newsletter An email newsletter is a regularly occurring ...

For example, your B2B business might be focused on reducing ... are smarter than that—and they can see right through marketing campaigns that try to create the appearance of CSR without substance.

Let's review the five key questions to ask yourself before starting a video marketing ... (For example, post short videos on Twitter to be more effective, since quick, sound bites align with its style ...

The goal is to create buzz about a product ... “Guerrilla Marketing Volume 1: Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success.” ...

In today’s fast-paced, digitally-driven world, a successful marketing campaign is about more than just bright visuals and clever taglines; it’s about providing quantifiable value, building real ...

Marketing strategy and creativity was on full display at BrandCamp last Wednesday as Flow’s Head of Marketing, Latoy Lawrence ...

s actionable post-ad steps are the perfect example. Instead of just sharing a commercial ... The campaign is very simple, using a simple hashtag, #MakeItHappy, to create a viral marketing campaign.

Milwaukee-based purpose-driven marketing firm CMRignite will host a series of masterclass sessions on creating purpose-driven marketing campaigns on Wednesday via LinkedIn Live. CMRignite was founded ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...