Introduction In the fiercely competitive hair salon industry, standing out is a challenge every salon owner faces. Picture a ...

A recently launched small business in Denver suffered a major setback on Memorial Day weekend when their truck, needed for ...

The 10 small business packaging ideas shared here are crafted to help you elevate your brand, promote stronger connections ...

Out of respect for BVB and their millions of fans, Vodafone will be represented with a black version of their logo on all ...

Small businesses in seasonal markets are best served if they establish clear goals for their promotional strategy.

A version of this article appeared in the May–June 2023 issue of Harvard Business Review. Jill Avery is a senior lecturer of business administration and the C. Roland Christensen Distinguished ...

What is the best way to drive innovative work inside organizations? Important clues hide in the stories of world-renowned creators. It turns out that ordinary scientists, marketers, programmers ...