Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in ...

Gamers rejected the model of ads interrupting gameplay. Wiktoria Wójcik at inStreamly explains how the industry responded, shaking up the traditional advertising model along the way.

Gamers rejected the model of ads interrupting gameplay. Wiktoria Wójcik at inStreamly explains how the industry responded, shaking up the traditional advertising model along the way.

Standard Bank has launched its Keep Growing brand campaign, a compelling expression of its core purpose: 'Africa is our home, ...

We like the transaction because it provides the combined entity with valuable scale, which facilitates better media purchase prices that can be resold to clients, and it gives Omnicom the opportunity ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

Remember the ads that stayed with you? Today’s brands are chasing clicks, not connections. But is the big brand idea really ...

Making Science recently launched an AI tool that helps advertisers optimize their marketing campaigns while maintaining ...

Appier (TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, officially launches AdCreative.ai solution in Vietnam. This Generative AI-powered platform empowers ...

Creative and innovation agency SLIK has been selected by the Indigenous Marathon Foundation (IMF) to lead a national ...

Galway native Sinead O’Grady has brought a fresh perspective to ad agency BBH USA by redesigning its iconic Black Sheep.