Once you’ve polished the adtech pipes to a shine, what’s next? It’s the creative that’s in them, stupid, writes DAIVID’s ...

The future of advertising lies in this smart, adaptive blend of automation and creativity. As Generative AI and DCO continue ...

Uber Advertising has launched a new in-house Creative Studio aimed at helping brands create culture-led, immersive campaigns ...

The submission deadline for Next Creative Leaders 2025, the global initiative spotlighting women creatives, has been extended ...

Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

The initiative is supported by a technical and research team that includes PhDs in machine learning, AI engineers, and former ...

Twix recently released a humorous ad promoting its twin-fingered chocolate sweet treat, but some stuffy viewers failed to see ...

A new global benchmarking study is set to evaluate large language models (LLMs) for creativity.The project, led by Australian ...

Kip AIR was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but ...

Creative veteran Julie Seal is launching a brand new agency she can call her own. She shares with us the ups and downs of ...

Attendees of the 71st Cannes Lions International Festival of Creativity — dedicated to honoring creative innovation and ...

Channel 4 Sales has today revealed the five B Corps who have won free advertising airtime, as part of its competition with B ...