Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

Google's new AI tools promise to revolutionize ad creative, making video and image production faster, smarter, and easier to ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the Fo ...

With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

The digital video ad platform has brought to market what the Comcast unit is touting as "a first-of-its-kind TV Business ...

The headhunting honcho reveals what today’s top talent really wants, how agencies are getting interviews wrong and why midweight account managers remain adland’s true unicorns.

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry ...