Small businesses in seasonal markets are best served if they establish clear goals for their promotional strategy.

The day ended with Abby Awards honouring creative excellence across categories including digital, branded content, and ...

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Music industry job news in this week's Executive Turntable includes Big Loud, Warner Music Nashville, Audio Chateau, Sundaze ...

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With over 5 billion users worldwide, social media platforms have become a literal goldmine for businesses and digital ...

From global award winners to local legends and ones to watch, we have compiled the definitive list of the most exciting ...

Go Live Regularly: Live video is still huge. It’s a great way to connect with your audience in a more personal way. Do ...

AI excels at analyzing massive datasets to uncover actionable customer insights. Through advanced algorithms, marketers can automatically segment audiences based on demographics, behaviors, ...

The most basic way to calculate the ROI of a marketing campaign is to integrate it into the overall business line calculation ... brand awareness via media mentions, social media likes, and ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

As we approach 2025, entrepreneurs must adapt their marketing strategies to keep pace with rapid changes in technology and ...