Use a beauty blender correctly for a flawless look. Wet and squeeze it, use the rounded side for foundation, and the tip for ...

A good primer can blur the appearance of pores, fine lines and wrinkles, and make your makeup look flawlessly smooth. We ...

Underpainting has a long history in drag makeup, where it's used to soften hyper-defined contour. But it made its way mainstream via TikTok, where creators use underpainting to achieve a more lived-in ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Kiehl's Avocado Eye Treatment is a real skincare staple for many fans, who claim it's the best eye cream they have tried ...

How to slim your face using one product. Contouring is a technique that allows you to transform your face shape using makeup ...

So I was a bit skeptical when I was assigned this story on best tinted sunscreens. I thought: Isn't face sunscreen on its own ...

Something about a collagen bank moisturizer and a 360 degree rotating spice rack just hits different in this decade. View ...

Laura Geller knows that wearing a full face of makeup isn’t everyone’s vibe—and if it is, even those of us who love a full ...

Other products are reduced in price during Trinny London's birthday sale is The Elevator, now £61.20 (was £68) for 50ml, ...

Amazon just dropped hundreds of February 2025 deals, and an InStyle shopping expert found the 100 best sales from $5. Shop Apple AirPods, Coach bags, Ugg boots, Levi’s jeans, and more up to 82 percent ...