It's rogue. It's powerful. It would rather be watching TV.

Despite running the Isles Bun & Coffee for around a quarter century ... but also as a business owner who cared about his crew, built a fun atmosphere, and believed in paying staff a living ...

But SBC founder, Bun Lam Kam-bun, wants to change that. He's hoping his crew can be at the centre of this new rise. "We started as a crew, just street skating everywhere and filming video," Bun says.