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Tortorella led communications counsel for Burson-Marsteller client Johnson & Johnson during its 1982 Tylenol crisis.
In a fragmented media environment where trust is fragile and attention spans are short, integrated communication strategies ...
Consider a scenario where an international consulting firm recognizes that consultants are struggling with digital ...
Organizations need to have a clear plan for communicating with employees and the public when politically charged events take ...
As M&S navigates the fallout of a cyber-attack, Drapers speaks with crisis management experts on how the retailer has handled ...
The time for crisis planning is during quiet moments when clear thinking can help build a framework for handling whatever ...
Few boards prepare for unexpected CEO tragedies like death or sickness. Developing a detailed emergency plan—with protocols, ...
Maria Nelson recommends crisis communication -- when a company is taken out of its normal course of business and needs help getting the message out to the public. She said proactive and frequent ...
Nigeria’s university entrance examination body, the Joint Admissions and Matriculation Board (JAMB), is currently ...
Communications, a leading national integrated communications firm and six-time ‘Agency of the Year,’ today announced that ...
Mark Cuban warns of an impending home insurance crisis that could reshape America's housing market. Rising costs and climate risks are forcing major insurers to abandon vulnerable regions.