This blog shares 14 proven tactics to help brands drive loyalty, increase repeat purchases, and grow customer value.

AI-driven conversation intelligence is transforming how businesses interact with customers and unlocking new insights, boosting efficiency, and generating competitive advantages previously unavailable ...

With over 15 years of experience in telecom and consumer marketing, Sylvia Elsheikh has been named CMO of MTN Uganda.

Learn how to choose from assistants, agents, and custom AI to align with your business goals and drive real results with ...

Leaked memo regarding staff rewards leads to industry experts telling travellers they will 'likely now face even more ...

The best customer service reps are empathetic, adaptable, and clear communicators—qualities every leader needs in uncertain ...

5. Test and Iterate Even with a strong customer profile, testing is crucial. A/B testing different campaigns, analyzing ...

The move comes as Volvo shifts to targeting premium customer segments and expanding its use of the country’s supplier and ...

Taylor Swift’s global influence is now part of academia, with top universities like Duke, UC Berkeley and KU offering courses ...

Companies are increasingly routing customers to chatbots. New research looks into whether customers prefer human or chatbots ...

"Digital transformation is changing what it means to be a leading life sciences enterprise," said Jenn Stein, ISG partner and life sciences industry lead. "Life sciences companies want to move faster, ...