Research from the Aberdeen Group found that VoC (voice of customer) strategies netted significant gains in revenue growth.

This notion also applies to your content marketing. In this article, I'm going to outline what customer insight is and show you how to apply it to your content strategy; I'll also list some tools that ...

With AI, deep customer listening presents significant opportunities for executives to get closer to their customers.

Ways to Use Customer Feedback for Continuous Improvement Customer feedback is a goldmine of information for businesses ...

Alex Tremlett, Insight Data’s commercial director, discusses how real-time financial insight is transforming customer ...

David Jones is using customer feedback to influence everything from store leasing conversations to store refreshes and ...

See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and ...

In the age of technology, Santosh Nakirikanti, a leading researcher in computer science and engineering, brings a data-driven lens to the challenges of modern e ...

Great innovators don’t rely on customers to design the future, but they do rely on customer insight to shape it. They analyse behaviour, pain points, and aspirations. They look beyond what ...

Coles will no longer have a standalone chief digital officer, combining the function with customer responsibilities under a ...