Your customer journey map should aim to tell a story ... the more likely it is to be adopted in your department (and throughout the organization). Keep the design simple and clean. For example, this ...

It would make content easily accessible, provide helpful resources and back off on the sales pressure. The post What would a ...

Or, better yet, to integrate the customer in the design of an optimal customer journey. It's a methodology called co-design. Once you realize that you've been designing your customer experience all ...

Personalization should focus on brands showing respect to people rather than machines gaining a simplistic understanding of ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

In a landscape where consumers rarely give second chances, real-time behavioral intelligence is becoming the new foundation for exceptional customer experience.

True transformation is possible when you align marketing functions with overall business goals and priorities and give them proper weight.

This specialization recognizes Further's deep expertise and proven success in helping clients leverage Adobe Customer Journey Analytics to gain actionable insights and optimize customer experiences.

Ensuring a smooth customer journey across various touchpoints is one of the biggest hurdles, Go told the summit, adding that security and privacy are the top priorities. Good customer service is ...