Both are invaluable tools with different purposes on the whole. A customer journey map is a diagram that visually represents the various steps a customer goes through in engagement with your company.

A customer journey map tells the story of the customer's experience: from initial contact, through the process of engagement and into a long-term relationship. The resulting diagram, or several ...

A customer journey map tells the story of the customer's experience: from initial contact, through the process of engagement and into a long-term relationship. The resulting diagram, or several ...