CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

Understanding the buyer’s journey is not just beneficial—it’s essential. The manufacturing industry, once driven primarily by face-to-face sales and traditional marketing, has undergone a digital ...

Ways to Use Customer Feedback for Continuous Improvement Customer feedback is a goldmine of information for businesses ...

One technology challenge facing our team is limited integration between key systems, leading to double data entry and ...

Faced with the ongoing challenge of reducing churn and increasing retention, video platforms have realized that customer acquisition alone isn't enough and nor is aggressive pricing. What's really ...

Image courtesy Ikea U.S. “Our Ikea Family members represent some of our most engaged customers nationwide and we wanted to provide enhanced value to them in every interaction they make with our brand, ...

Research from the Aberdeen Group found that VoC (voice of customer) strategies netted significant gains in revenue growth.

“Clicks and impressions don’t cut it anymore. You need to know what’s driving revenue, what’s hurting conversion, and how to fix it quickly across the entire customer journey. That’s exactly what ...

J.P. Pressley is a contributing writer to BizTech magazine and an editor at Manifest. Here are six strategies IT leaders can use to overcome common IT pain points and secure their tech foundation, ...