Recently, the discussion of customer experience and experience design has been omnipresent, with marketers hyper-focused on creating the best experience for customers, thus competing not only ...

Here are the 4 parts to mapping your customer’s journey. Discovery. Simply put, how are your ideal customers finding your business today? If you don’t know, the good news is that there is ...

All from the point of view of the customer ... to be even get to that point, a supermarket has to cut through the competition with as much visibility as possible… And of course this begins where ...

That means working with marketing on a critical initiative: the customer journey map. The digital era has altered C-suite dynamics. Once unlikely collaborators, IT and marketing are partnering ...

Too often VoC and customer journey maps are hobbled by incomplete data, outdated assumptions and contradictory information. What can businesses do? Voice of the customer and customer journey maps ...

A customer journey map charts the path a user takes from the beginning of this journey to the satisfaction of that need. Mapping out the customer journey is an effective way to understand what ...