CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about long-term connection across the digital customer journey.

The customer journey is a five-step process that exemplifies ... Brands that nurture this phase build retention and repeat usage. Advocacy: The final stage is when a customer becomes a promoter.

While the journey varies by industry and persona, most frameworks include five key customer journey stages: For marketers, this model helps identify what content and messaging align with each ...

The customer journey is a five-step process that exemplifies ... Interest (Consideration) During the consideration phase, creators shift to building trust. Instead of pushing products, they ...