Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Loyalty is emerging as the most important element of business strategy that will drive ...

After years of climbing premiums, price hikes, and shrinking discounts, the auto insurance world may finally be tilting back ...

With loyal customers proving more receptive to upsell and cross-sell opportunities, customer loyalty should be a top priority for all B2B sellers, especially in a challenging economic environment.

65% of a company’s business comes from existing customers, it costs 5X more to acquire a new customer than it does to retain a returning one, and more brand loyalty statistics.

Customer loyalty programs incentivize customers to engage with and support their favorite brands, and brands can interact with them as individuals. Business Insider Subscribe Newsletters ...

From theft to scanning errors, chains retailers are running into headaches with self-checkout after rolling out the technology aggressively over the last decade.

The loyalty paradox. For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions of consumers proudly wear their favorite sneaker ...

Quality. Convenience. Service. All are completely within your control as a brand, and all are foundational building blocks of customer satisfaction and loyalty. Earning loyalty through personalization ...

To help, 15 members of Fast Company Executive Board discuss what it takes to build a loyalty program that drives not only sales, but genuine customer engagement. 1. PERSONALIZE REWARDS WITH EMAIL ...

In this piece, business leaders from service-oriented industries including hospitality, insurance and technology explain their approach to building customer loyalty in 2024. 1. Combining solutions ...