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Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program ...
The survey also indicated that customers facing challenges at renewal – for example experiencing a difficult life event, a ...
Too many loyalty programs make perfect sense for the vendor and ask too much of the customer. This means that in the end, it won’t work out for you either. – Arar Han, Sabot Family Companies 4.
Fast-food chains and retailers are using loyalty programs to drive sales amid inflation challenges. These programs are key for customer retention and giving chains a competitive advantage.
This way, the loyalty program becomes more meaningful and keeps customers engaged.” Additionally, maintaining an ongoing feedback loop allows the program to adapt to changing customer needs.
In short, offer more in your loyalty program and you’ll get more loyalty in return. Brands have a lot of changes to navigate in the year ahead. New technologies. New policies. New challenges.
By placing the customer experience at the forefront, companies can establish a distinctive position amidst competitors, drive customer advocacy, and nurture their own sustainable growth. 4.
When we asked drivers what research they'd done after receiving their insurer's renewal offer, one in five said that they checked the quotes it gave if they applied as a new customer for the same ...
Customer loyalty is evolving. Mechanically-driven programs are a thing of the past. There is now broad recognition that people are not as engaged through their intellect as they are engaged ...
65% of a company’s business comes from existing customers, it costs 5X more to acquire a new customer than it does to retain a returning one, and more brand loyalty statistics.
The Gist Loyalty goals. Tailor programs to reflect organizational objectives and customer needs. Program evolution. Embrace customized rewards and experiential components for success. Data gathering.
Loyalty programs are a source of customer data and insights, giving companies a holistic picture of their customers, according to McKinsey & Co. Businesses typically ask customers for personal ...