You can demonstrate market focus in your brochure by describing your ongoing market research activities, how you obtain customer feedback, how you remain flexible as an organization as new needs ...

Since a clearly defined ideal customer profile (ICP) is central to product-market fit, it makes sense that many CMOs are reassessing whether theirs are accurate and current. Picture your ICP as ...

While there are many schools of thought about the most important elements to include in your ideal customer profile, you should focus on those that make sense for your business’s offerings and ...