Bubu and Dudu are part of a wider cultural love for all things kawaii, a Japanese word used to describe things that are sweet ...

Learn how to make these satisfying, kawaii-inspired summer treats: a pink smoothie bowl decorated with buttercream succulents ...

Kawajiri's whimsical work frequently goes viral and has adorned the hands of celebrities like Gigi Hadid, FKA Twigs, Dua Lipa ...

Learn how to make two ultra-satisfying aesthetic desserts: a pastel smoothie bowl topped with buttercream succulents and ...

In New York City, SoHo is famous for its artistic touch and quirky boutiques. Gift shops here have an amazing range of ...

Moving on to our list of the cute Korean & Kawaii gifts on Amazon, here’s a cute toaster lamp with a rechargeable battery. The battery lasts for about 5-6 hours on full brightness, full charge and 2-3 ...

Kawaii alert: Hello Kitty and her adorable entourage are opening a colourful cafe in the heart of Melbourne. Opening on Friday, May 9, the Hello Kitty and Friends Cafe will be the first of its kind in ...

The kawaii aesthetic is so successful as a soft power tool because it provides a cloak of gentle innocence for Japan. “It’s about storytelling, flexibility, and the ability to tell adaptive ...

This is the phenomena that is called “Aesthetic Chills.” It’s tied to strong emotional reactions to music or dramatic moments in fiction, or even to works of visual art.

A DIY art space, a bounce house wonderland and a cat cafe are just a few of the places where you can get your kawaii fix around town. Learn what kawaii means, and explore the 11 cutest places in L ...

Taking inspiration from Japanese anime, Candy Cute aesthetics revolve around wearing cute, pink, candy-tune outfits. A large amount of inspiration is taken from the Kawaii aesthetics which ...