For Japan's Sanrio Company ... and unabashedly cute. They're girls as young as 6 who, at the very start of their shopping careers, begin spending on little trinkets -- pencil cases, notebooks ...

Every May 10th, fans of Sanrio's kawaii universe have ... Hair accessories. Backpacks, pencil cases, and handbags. Cute kawaii stationery. Chococat is a black kitten with big shiny eyes, pointy ...

The sleeves have argyle detailing with patches of your favorite Sanrio friends, Hello Kitty, Cinnamoroll, My Melody and Kuromi wearing kawaii accessories.” Hello Kitty And Friends Kogyaru Girls ...