Watch Batter Become Magic! Say goodbye to boring breakfasts and hello to jaw-dropping pancake art! From intricate designs to ...

Now, the floppy-eared Cinnamoroll is getting a new release for one of his biggest plushies yet, and the result is a massive ...

I found a lot of joy in Hello Kitty Island Adventure when I first started playing its closed beta for IGN’s guide, way back ...

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics ...

Entering the baby blue and white space, it’s hard not to feel as though you’ve entered a cult of cute. Portraits of Sanrio’s most famous character grin from every surface, from toasters to ...