French food industry giant Danone will withdraw their ads claiming yogurt brands Activia and Actimel have specific health benefits, after dropping a bid to get the European Food Safety Authority ...

WASHINGTON—Danone SA—and its TV-commercial spokeswoman, Jamie Lee Curtis—are going to have to watch what they say about Activia yogurt. Dannon, the U.S. unit of the French food giant, one of ...

Danone launched Activia, the probiotic yogurt that claims to support gut health, in the United States in 2006. Curtis became the brand’s spokesperson the following year.

The dairy company Danone has withdrawn requests to approve claims about the health benefits of two of its brands. Danone has promoted that yoghurt drink Actimel strengthens the body's natural defences ...

Investors who have taken a dim view of Danones withdrawal of the health benefits claims for its Actimel and Activia probiotic brands should perhaps reconsider their bearish stance. In fact ...

Danone launched Activia, the probiotic yogurt that claims to support gut health, in the United States in 2006. Curtis became the brand’s spokesperson the following year.