As one of the most well-loved palettes from one of the beauty industry's most reputable brands, this Urban Decay eyeshadow ...

Lady Gaga’s beauty evolution is a masterclass in personal style. Here, find 37 of her best looks—from her platinum blonde ...

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks ...

In this video, the creator showcases a flirty pink makeup look inspired by a palette from Dark of Scarlet. The products used ...

THEY say the eyes are the window to our soul, but it has always been my belief that what lurks beneath them has a far more ...

Those with more advanced makeup application experience can try creating a cut crease. This is a technique that fakes a defined eyelid crease by using a dark-toned shadow. Additional Makeup Tips for ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

In the world of beauty today, many people wrongly assume that high-end products guarantee superior quality and effectiveness, ...

Eyeshadow is a versatile cosmetic product used to add color, depth, and dimension to the eyelids, enhancing the eyes and completing a makeup look. Available in various forms like powder, cream, liquid ...

Summer sales have officially landed and Charlotte Tilbury has slashed the prices of some of its bestselling gift sets ...

This curated collection of eyeshadow palettes features versatile, pigmented, and long-lasting formulas in matte and shimmer finishes, perfect for every occasion, skin tone, and makeup style—from ...

St. Meto is a new haircare brand founded by Jonathan Bailey's longtime hairstylist Kristen Shaw. Her first product is a ...