Visit Insider's homepage for more stories. When I began planning my December 2019 wedding, I knew I didn't want to spend a fortune on flowers, which can typically cost thousands of dollars.

For her December wedding in London ... With her date falling right before the holiday, she wanted flowers that made her wedding feel elegant yet festive. “It was just incredible to see all ...

Within that sector, Poppy is one of the startups smelling success with its proprietary technology for the booking and fulfillment of wedding flowers, a $5 billion opportunity in itself ...