Because VPPs aggregate and manage many small dispersed sources of electricity (like the micropower devices Mercury will ...

Icon’s narrow moat is supported by high customer switching costs and strong intangible assets, as evidenced by healthy demand for the ... We like that management has focused on paying down ...

As a result, we expect it to profit from near-term increases in outsourcing demand ... growth (2012-14) as Icon expanded capacity for new business. However, management's capital allocation ...

Both demand generation and brand management are responsible for the full funnel. But too often, brand is siloed to top-of-funnel awareness, and demand generation is siloed to bottom-of-funnel ...