Danish supermodel Helena Christensen shares the process behind her campaign with Rolla's, and the jeans she'd never wear.

The Type II denim jacket is a precursor to the Type III "jean jacket" we all know and love, but it may become the standard in ...

Duchess Meghan leaned into the bootcut comeback during one of her most recent outings at the 2025 Invictus Games in Canada.

Kendrick Lamar’s bootcut Celine jeans were arguably the star of his Super Bowl half-time performance. It’s not just Lamar, ...

Kendrick Lamar’s bootcut Celine jeans were arguably the star of his Super Bowl half-time performance. It’s not just Lamar, ...

Slim-fitting silhouettes are making a remarkable comeback, led by designers such as Sportmax and Loewe who are offering an ...

Copenhagen Fashion Week demonstrated the breadth of trends shaping the denim market.

The Kit is so excited to introduce you to Levi’s® baggiest denim drop yet, 90s-inspired styles that give you room to be you.

Baggy jeans have had their moment, but there’s a new star in town. Flare jeans have been on the rise for quite some time, and ...

The best way to describe slacker jeans is bootcut, but not in that classically tight, early Noughties way. Rather, they’re ...

Deliver their Valentine’s Day bouquet in something nicer than the standard florist’s vase. Raawii’s Strøm jug is on sale for ...

As the day drew to a close, attendees were ushered to the main event space where Levi’s® hosted an intimate live performance.