Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back at it with th ...

Nike is paying tribute to Colorado Buffaloes head coach Deion Sanders, and one of his former players couldn’t be more excited ...

The Nike Air Diamond Turf 3 is the definitive line in the sand for on field football footwear. Before the DT3, almost every single football cleat or shoe was in fact, by definition, a cross-trainer.

Nike's website list the Nike Air Diamond Turf 1 as sold out as of Friday afternoon, less than eight hours after the shoes were released. When the shoes do return, they will be available here for $150.

The release of Sanders' shoes marks the beginning of a series of planned releases. Nike and Sanders have revealed plans for four Diamond Turf 3 colorways and the Nike Air Diamond Turf 1.

Coach Prime will celebrate a one-of-a-kind weekend next month. Nike is expected to release Diamond Turf Max 96 Prime "Varsity Mazie" sneakers on April 25, according to multiple sources.

Serena Williams takes the US Open court in diamond-encrusted Nike outfit A solid gold shoelace tag, 400 hand-set diamonds and a diamond-laden “Swoosh” logo—and that’s just on Serena’s shoes.

It's not the only thing Nike has done for Morant this weekend. In Salt Lake City, there's a personalized "Mount 12skii" pop-up shop where fans can look at the Ja 1s before their release date in April.

Ja Morant's second All-Star trip promises to be better than last year now that Nike is pushing him as its newest signature shoe superstar. It's already off to a good start. Nike also presented him ...

The sneakerheads across the globe can prepare for the highly-anticipated re-release of Deion Sanders’ signature shoes. A source tells BuffsBeat that Nike Air Diamond Turf 3’s will be available ...