While Diet Rite Cola, TaB, and Diet Pepsi had already entered the market, Coca-Cola hesitated to pursue a diet drink. ... By 1983, one year post-launch, it was the number-one diet drink.

While Diet Rite Cola, TaB, and Diet Pepsi had already entered the market, Coca-Cola hesitated to pursue a diet drink. ... By 1983, one year post-launch, it was the number-one diet drink.

When Diet Coke first came out in 1983, its makers had one goal: Make it clear this is a diet soda. After all, the drink was created, at least in part, in response to a failed attempt at a subtle ...

With the release of Diet Coke Feisty Cherry, Coca-Cola announced that Diet Cherry Coke would be taken out of retail stores but still available to purchase on Amazon. It eventually went out of ...

And in 1983, Coca-Cola began using a saccharin-aspartame blend to sweeten its recently introduced sugar-free Diet Coke, which the company had developed with an eye to aspartame.

Diet Cherry Coke will return this summer for a limited time The drink will be available exclusively at the Kroger family of stores, which includes Metro Market, Pick’n Save and more ...