Airbnb’s top marketer discusses how the travel giant plans to “reintroduce” the brand through a social-first strategy.

Usman Javaid, chief products and marketing officer at Orange Business, the enterprises services division of the Orange Group, ...

Veteran A&R exec Rob Stevenson, formerly of 300, Republic, Island and Virgin, talks about Alter, a new label that aims to ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the ...

Layer, the AI application gateway built specifically for game developers, has raised $6.5 million in funding to make game ...

Artificial Intelligence (AI) has grown remarkably, moving beyond basic tasks like generating text and images to systems that ...

CarGurus, a leading online automotive marketplace, faces growth challenges due to market normalization, intense competition, ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

"The US Model is a combination of several government ... Contrarily, the US has the same healthcare system in all its states but different marketing rules, which companies have to know.

UM's Chrisa Chatzisavva says integrating brand and performance for sustained growth requires intentionally designing for it ...

Hierarchical Representation: Model client organizations as hierarchical ... product catalogs that the telco may have and the different marketing hierarchies within product groups.

Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...