“Until recently, digital marketing was all about winning the clicks. With the rise of LLMs, it is now all about winning the mentions,” Yaron Litwin, chief marketing officer of the Parent ...

While the introduction of digital technology is complicating pharma marketing, it’s also bringing the fun back, says Dominic Owens. For the last few years, my clients have been telling me that ...

Key Takeaways Google’s Search Generative Experience (SGE) – also known as AI Overviews and AI Mode – fundamentally changes how search results are presented, using AI to create snapshots of information ...

Marketing in the 21st century combines both traditional and digital channels to promote products and services. Before the 21st century, organizations had no advertising options other than ...

This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online.

Cost per thousand (CPM) refers to the average cost a company pays for 1,000 advertisement impressions; it is a metric (and a pricing model) used in digital marketing.

Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, and webinars on a wide range of digital marketing topics- from ...

“Until recently, digital marketing was all about winning the clicks. With the rise of LLMs, it is now all about winning the mentions,” Yaron Litwin, chief marketing officer of the Parent ...

Digital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions’ Stuart Dyos Updated May 10, 2025 at 12:28 PM ...