Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

In a world where digital landscapes shift faster than ever, staying ahead in marketing can feel like trying to catch lightning in a bottle. As consumer behavior evolves and technology advances at ...

Retail sector marketing doesn’t stand still — it changes and evolves along with the advancement of new digital technologies ...

Digital traffic is more than just pageviews and clicks — it’s the fuel that powers nearly every revenue-generating activity online. Whether you’re building a marketing strategy for a business or ...

LAHORE: Chief Minister Punjab Maryam Nawaz Sharif said that in the modern era, digital marketing and branding are ...

As AI-powered chatbots replace traditional search engines for information discovery, marketers must shift to new strategies ...

Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say. The threat that generative AI poses to search engines was ...

IAB vice-president of commerce & retail media Collin Colburn argues that what began as retailers monetizing digital shelf ...

This openness broadens visibility, drives awareness, and brings us new users— but it also means that some of our ... which is good news for digital marketers. Growth in logged-out users suggests ...

In today’s digital landscape, trust is one of the most valuable assets a business can possess. Digital marketing harnesses ...