One of the most powerful means in digital marketing is a potent brand voice. It is not only about images and logos, setting ...

“Until recently, digital marketing was all about winning the clicks. With the rise of LLMs, it is now all about winning the mentions,” Yaron Litwin, chief marketing officer of the Parent ...

Marketing in the 21st century combines both traditional and digital channels to promote products and services. Before the 21st century, organizations had no advertising options other than ...

Key Takeaways Google’s Search Generative Experience (SGE) – also known as AI Overviews and AI Mode – fundamentally changes how search results are presented, using AI to create snapshots of information ...

Discover how digital marketing is evolving in a privacy-first world. Learn about key trends, challenges, and strategies to ...

“Until recently, digital marketing was all about winning the clicks. With the rise of LLMs, it is now all about winning the mentions,” Yaron Litwin, chief marketing officer of the Parent ...

Digital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions’ Stuart Dyos Updated May 10, 2025 at 12:28 PM ...