The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say. The post New horizons for data-driven ...

A solid marketing strategy can help to explore your firm's growth and for many advisors, that means a focus on email and social media. Direct mail marketing is often overlooked but it can offer ...

Direct mail is the key to a fully optimized marketing strategy in 2024. In a world of digital clutter, direct mail lets you create lasting impressions, be more noticed and leave a lasting impact ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

An increased emphasis on personalisation: The combination of data analytics and artificial intelligence will lead to the ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack the medium’s surprise resurgence.

Direct mail is a unique marketing tool because it physically enters a customer’s space. It has a tactile quality that digital media can’t match.

Direct mail marketing can help you get more listings if done well and automatically. In this article, I will explain how using direct mail for real estate can attract sellers, ...

Direct marketing relies on direct communication or distribution to consumers rather than through a third party. Mail, email, social media, and texting campaigns are commonly used in direct marketing.

The pandemic, inflation, supply chain interruptions, and rising interest rates have done little to dampen insurance industry enthusiasm for direct mail marketing, Goldman told a recent Society of ...

Being unique and establishing a strong presence is essential. Personalized direct mail campaigns provide a targeted and effective way to build recognition, foster trust, and stay top-of-mind with ...