Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...

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This is important because the function of print and direct mail as a standalone channel has changed over the past 20 years. In a digitally disrupted landscape, marketing departments are increasingly ...

In comparison, the average response rate for direct mail is 4.4 percent, according to the Direct Marketing Association, and the average response rate for a catalog is 4.3 percent. Key findings from ...

The most successful brands are orchestrating a marketing strategy with digital and print ads. If you’re still treating print ...

EAST BRUNSWICK, N.J., April 23, 2025 /PRNewswire/ -- Direct mail marketing company DK Solutions is again supporting reforestation efforts across the United States as part of its 2025 Annual Tree ...

Based right here in town, Andrick and Associates is entering their 5th Decade of providing full service commercial printing ...

Suggests ways brands can use direct mail with digital media to create engaging touchpoints that drive action throughout the entire omnichannel customer journey. The world of marketing is experiencing ...