It is characterised as a marketing strategy. In the realm of advertising and communication with a targeted audience, direct marketing is one of the available options. The objective of this marketing ...

The Vomela Companies, a full-service provider of visual communications and specialty graphics, today announced the acquisition of PFL, a leading direct mail automation and printing company based in ...

The Vomela Companies has strengthened its national footprint with the acquisition of PFL, a direct mail automation and ...

AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

Marketing Strategy - Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

Créo's Anisha Sagar explains why digital advertising isn’t going away, but may well be reaching the end of its golden age.

In a targeted approach, the work from ad agency Uncommon is for the insurance brand’s customers with high-value properties ...

From Monopoly Go’s 90s sitcom parody to Greenpeace’s outdoor protest and Hiscox’s ruined direct mail, this week’s best ads ...

Bakergoodchild has launched a new map&mail feature on its software platform frankk. offering users further tools for developing mail campaigns.

Valpak CSO Jay Loeffler told BIA's Rick Ducey why radio is a key part of local ad strategy alongside mobile, social, and ...

With Admail, brands can put their product directly into the hands of consumers, creating real-world experiences that digital ads and emails simply can’t match." ...

In our increasingly digital world, there's a powerful paradox taking shape: the more we embrace technology, the more we crave ...